AI Basics

Updated on February 01, 2024

• 8 min read
• 69

Written by Ethan Wilson

AI Unleashed: The Dynamic Power of Artificial Intelligence

Many businesses have begun to adopt AI because you can use it to make your operations smoother. Morgan Stanley reports that workers could soon be using the power of artificial intelligence to make over $83 billion a year through multiple income streams. Let’s cover the most common advantages of AI adoption and how it could help you in the future.

Improve Your Communication

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Improve the Customer Experience

You can use artificial intelligence to analyze customer data such as purchase history, social media activity, and browsing behavior. You can use this data to personalize the customer experience. Starbucks, for example, uses AI to look at preferences and purchase history to make targeted promotions and special offers to customers to improve customer satisfaction and loyalty.

The personalized customer experience goes beyond improved satisfaction. You can potentially lift your revenue by as much as 10 to 15 percent, according to McKinsey & Company. At the same time, you increase your marketing ROI by 10 to 30 percent because personalization through AI has been shown to improve the performance of your business.

Another one of the things worth mentioning is how you can use AI to respond to customer emails faster. Even in cases where you hired customer service staff, you can use an AI email assistant tool to improve how fast they can respond to customers and reduce the need to hire as many customer service representatives. They can usually double or even triple their response rate to customers with the same amount of time used as before.

If you’re wondering where you could get such a tool, AImReply is one such tool where you can get perfectly written emails in a matter of a few seconds. The customer is happier because they receive an immediate response, and you will feel happier because you can reduce the clutter in your email inbox and prevent yourself from experiencing email burnout. That matters because an estimated 38 percent of workers said that they would quit their job because of email fatigue, according to Wakefield Research. You want to lower the turnover rate however you can.

Automate the Mundane

Like never before, you can eliminate the mundane tasks in the workplace to focus on the things that will generate actual income for your business. Oftentimes, these tasks will consume your time, and their repetitive nature makes them boring. Using the intelligence of this technology, you can improve business efficiency through ensuring that your employees spend time on the right things.

Some of the most mundane tasks that AI can now automate to improve your business efficiency would include:

• Data entry
• Customer support
• Invoicing
• Scheduling
• Emails

AI can reduce operational costs by 30 percent, and it can improve your business efficiency by 40 percent, according to a survey from McKinsey & Company.

Communicate More Effectively

Poor communication can have real costs in the workplace, and while no one knows the exact costs, research from the Harris Poll found how it could cost an estimated $1.2 trillion annually in the United States. That adds up to about $12,506 for each employee every year. Making your business more efficient means eliminating the errors that you make in communication.

Today, an estimated 86 percent of businesses choose email over other methods of communication. You can make your communication more effective with the use of an AI email assistant like AImReply. The technology communicates more effectively because it eliminates how much you say. You prompt the AI tool to respond to a coworker’s message, and you can use it to say what needs to be said for the project. This eliminates room for confusion, and AI is good at creating things like this. The sentences it writes are professional, appropriate, logical, and stay short and to the point, which saves time and communicates only the essentials.

You can also use the tool to keep your inbox free of clutter, which will ensure that you can respond to coworkers in a timely fashion. You never miss an important email from a colleague, which ensures that the project moves forward with ease.

Strengthen Your Marketing Efforts

AI can revolutionize your organization with better marketing campaigns. When the Harvard Business Review conducted a study, they found that using AI for sales led to a 50 percent increase in leads. At the same time, it lowered the amount of time spent on marketing calls by as much as 60 to 70 percent letting you invest that time back into the crucial tasks of your business.

You can even use generative AI as a way to create marketing plans for your business. The AI can also take customer habits into consideration and use it for learning how to more effectively market to people. You gather important insights that will allow you to improve your products and even assess your current marketing process to improve it for higher profits. Let’s take some real-world examples of companies using AI to improve their marketing:

• Nutella uses AI for creating packaging
• Cosabella creates advertisements using AI
• Volkswagen uses AI to forecast ad-buying decisions
• Tomorrow Sleep generates content at scale with the power of AI
• Netflix makes personalized watch recommendations with AI
• Mastercard tackles its competitive threats with the power of AI

All of this was meant to show you the widespread applications for AI that you can use in marketing. For someone starting an email marketing campaign, you might sharpen your competitive edge with the use of an AI email tool. This is another realm where AImReply could help you to market more effectively.

An estimated 81 percent of small businesses use emails to market their services. AI can help you in a variety of ways for marketing, such as creating good subject lines, generating well-written marketing content, and automating your email tasks. AImReply accelerates the process so that you can get started marketing to new potential prospects right away. You can also use it to analyze incoming emails to generate a quick response to potential customers. The fast response will show that your company values customer satisfaction.

Understanding Customer Feedback to Improve the Experience

Executives can use AI to create a sentiment analysis that will analyze customer feedback and reviews to give you greater insights into how to improve your business. It will look at the overall opinions, emotions, and attitudes to give you invaluable insights into customer attitudes. You can look for places where you can make an improvement. Doing this allows you to better understand your customer and their needs and preferences.

Businesses that don’t take advantage of this may find themselves at a severe disadvantage because of how helpful it becomes. Many of the big companies, such as Hilton Hotels, use it to change their amenities and services according to customers' needs. This helps to ensure that you can better match the needs and expectations of your customers.

Growing Number of Opportunities to Leverage AI

You can leverage AI to grow your business, no matter what the size. AI helps you to gain competitive advantages, and when you build enough advantages, you position your company for the best success. You can get a better ROI and ensure the future growth of your company. AI will improve your efficiency and increase your productivity so that you can do more with less.

To get the most from AI and figure out where to leverage it the most effectively, you pinpoint the key problems that you currently face with your business. For example, would you like to improve the customer service experience? You might give your representatives an AI email assistant as a way to handle the influx. Would you like to make better decisions? You can use AI to process massive amounts of data to speed up how fast you can make decisions. The software lets you react to swiftly changing market conditions to stay competitive in a dynamic environment.

Conclusion

When it comes to the adoption of AI and using it together with the right tools will increase your profits, and improve your brand image among customers. One of the tools that you can use is AImReply. This AI email writer uses GPT technology to incorporate a better overall handling of your emails. This tool will generate perfectly written emails in seconds. Even better, the structure and grammar ensure that your emails never look less than professional, and you can respond to your customers quickly to ensure their satisfaction.

Written by Ethan Wilson

Author, Expert in Email Strategy and Artificial Intelligence