AI in Business

Updated on March 07, 2024

• 7 min read
• 59

Written by Ethan Wilson

How to use AI for Small Business?

Smart small business owners may be paying attention to the new developments in AI and wondering how they can get bigger advantages for themselves. Many business owners have started to use AI as a way to gain advantages over their competition. Already, an estimated 25 percent of small businesses have begun to use AI to gain advantages over their competition, according to a study from Deloitte and Stanford University. Businesses will only continue to use this technology with time, but if you start now, you can start getting the benefits of it.

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How to Use AI for Small Business?

An estimated 41 percent of artificial intelligence for small business is used to allow business owners to redirect their own and their employees’ attention more toward high-value tasks. Let’s take a look at the ways that you can use AI for small businesses.

Content Creation

Many businesses now use things like generative AI or ChatGPT to create content for their business. In fact, an estimated 44 percent of small business owners use it for that purpose. You can use this to reduce the content creation time by as much as 50 percent. This eliminates the need for as much support and lowers cost when you go to create content.

Some B2B marketers use the generative content to leverage it for a highly personalized campaign that can enhance your competitive advantage.

Email Marketing

An estimated 41 percent of small business owners use email marketing with machine learning to gain an edge on the market. You can use an AI email writer like AImReply to bring in more customers. Using this tool, you can create a specific tone and style that will meet your branding. You can use this tool to automate the rote and low-value tasks that can bog down your day, but you still need to do them to run your business. AImReply is a powerful marketing tool if you put it in the right hands and understand its potential use applications. Some of such cases it helps with include boosting your output, eliminating the busywork, increasing your open rate, and creating perfectly written emails in seconds.

Redefining Social Media

Considering how 77 percent of all businesses use social media for economic gain, learning how you can boost your advantage through AI can be incredibly helpful. You can use AI to reach your online goals much faster. You might, for example, use it to help with ideas creation, or you could use it to generate visuals that will engage your audience without the need to pay for photos and art. The AI tools for social media can analyze massive amounts of data, and it does this all in a matter of a few seconds. You can use this information to glean insights about customer behavior, market trends, and business performance. For small businesses using AI on social media can improve your productivity and reduce your overall costs at the same time.

Managing Your Email Inbox

One of the jobs that every small business owner needs to handle relates to keeping their emails under control. Especially when you use emails for coordinating with clients, you can quickly find your inbox full of emails that you need to manage. Even when you keep ahead of it, managing an inbox requires ongoing maintenance, or you can quickly find yourself several hundred emails behind.

To streamline this process, consider implementing an AI email generator like AImReply, which can assist in crafting timely and professional responses, ensuring that your inbox stays organized and your communication efficient.

While missing a day or two might seem like a small thing, it can quickly get out of control. Instead of letting your emails take over, AImReply analyzes your incoming emails to generate a fast, appropriate, professionally-written response that will keep you on track for time. The advantage that many small business owners get from this is that they can invest their time back into the things that matter the most to their brand. Because AImReply can generate a response for you in seconds, you can quickly send out the emails you need to stay on track, being sure that the texts are all of the best quality.

Better Cybersecurity

Did you know that from 2020 to 2021, cyber attacks increased by 125 percent? Many small business owners might think that they only target the big corporate entities, but in fact, small businesses accounted for 43 percent of all attacks. You can use AI for your cybersecurity to look through vast amounts of data to pinpoint abnormal and suspicious activity on your network. Most experts believe that the AI cybersecurity market will reach a total of $38.2 billion by 2025. That shows you how an increasing number of companies—big and small—depend on AI to protect their businesses. AI can also help you to automate the process to make it less of a hassle. For example, it can automate patch management to help you stay on top of things.

Conducts Market Research

When you use artificial intelligence for small business, you can use it to analyze a vast amount of data. You can use AI for different applications related to market research. Some of the ways that you can use it include:

• Sentiment analysis
• Predictive analytics
• Consumer segmentation
• Image and video analysis
• Voice and speech analysis
• Customer journey analysis
• Demand forecasting

AI can look at and find the hidden patterns within huge sets of data. It automates the tedious work of researching the market, and in many ways, it can analyze the market better than you could because of how it can oversee millions of points of data. You can look at specific industries before you ever decide to make the move into that market.

Market research from AI is helping to revolutionize this field, and if you know how to use AI for small business, you already have a distinguished advantage over those who don’t. AI looks at many things like surveys, social media, and search engines to uncover hidden data points that you can use for your small business.

Improve Customer Service

A satisfied customer will come back for more business. Paying attention to your customer service will help to ensure that your customers stay happy with your business. An estimated 72 percent of customers will share a positive experience with at least 6 other people. For that reason, it shows you why you need to improve your customer service any way that you can.

One of the easy ways that small business owners have begun to do this is through chatbots. You can set up a chatbot to help your customer receive assistance 24 hours a day. It can at least help with the more basic questions from customers. Most of the time, people just want a resolution to their problem. You can also use email AI assistants to help with the customer service. For example, when an email comes in, you can use a tool like AImReply to analyze the incoming email. Once it analyzes it, the tool will respond to your customer according to the parameters that you set for it. Your quick response will have the person seeing you as a responsible company.

Follow up with Your Leads

Lead generation is assumed to be the fuel that keeps your business running. You must engage with new customers and bring them into your business to ensure your future prosperity as a company. Lead generation lets you swing the momentum forward for the most gains. You can now use AI to follow up with leads through email, text, or website messaging. One of the great things about AI is that it ensures that none of the potential prospects fall through the cracks ignored.

The AI will give them a quick response to keep them interested, and you can follow up with them to start the service. Think of AI as your partner. As the AI converses with the potential prospect, they will eventually hand the lead off to you so that you can conduct business.

Conclusion

Hopefully, this shows you how AI for small businesses could be a huge help. For the small business owners that would like to try out AI for their company, you might give AImReply a try. This handy tool was meant to free up your time so that you can compete better with your rivals. Conservatively, it will save about 50 percent of your valuable time. With the average person putting in 11 hours per week on emails, this could become a huge ROI over time. Try the free subscription option to see how it can make your company more efficient. 

Written by Ethan Wilson

Author, Expert in Email Strategy and Artificial Intelligence